When we were commissioned by Quanteq to develop a trade show booth concept for the “Laser World of Photonics 2025” in Munich, we faced the challenge of creating both a perfect stage for their product and a dynamic space for interaction. The team at Quanteq, a company that develops and sells the world’s most compact high-performance lasers, had a clear requirement – no compromises.
he development of the booth concept began with an analysis of the exhibition hall layout, as well as a study of neighboring booths, in order to identify the main traffic flows and hotspots. Based on this, we were able to determine which sightlines were most important and how to guide visitor movement through the booth most effectively. The booth architecture itself was designed to reflect the precision of the technology on display.
In collaboration with our partner company, Fairnet from Leipzig, the basic concept was then finalized in detail and optimized for feasibility. We had the privilege of working with Fairnet, a highly professional partner who was able to translate this complex concept into an impressive trade show booth in a very short time.
