Mobility

Cresta eFiore

How to bridge the gap between classic elegance and a technically modern product was the challenge we faced in the development of the eFiore by the Swiss traditional brand Cresta. The goal was to create a light and slender frame platform that incorporates traditionalist design elements while simultaneously leveraging the technical capabilities of the Bosch system.

The flat top tube, which runs directly above the battery tube, creates a frame design that is both sleek and stable while allowing for a low step-through. The distinctive corporate identity of Cresta-bikes is captured and further developed through the elevated chainstay.

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